The Philip Duff Show Series 2, Episode #3 The Great Non Alcoholic "Spirits" Debate with David Gluckman
Description
David Gluckman is a drinks industry legend, and he reeaalllly doesn't like the concept of the new non-alcoholic "spirits".
This from the man who invented Baileys Irish cream liqueur, Tanqueray TEN gin, The Singleton whisky, and many more liquor brands.
(You can read, watch and listen all about it, with links to old ads, videos and music jingles, by buying his book "That Will Never Sell" here: https://tinyurl.com/bdzx2anc, and read his views on non-alc "spirits" for free both here: https://tinyurl.com/ysrnyfpd and here: https://tinyurl.com/33sh9ux9)
So, I thought I'd have a chat with him about this barely-eight-years-old category that's forecast to sell $10bn per year within a few years: the good, the bad, the ugly and what David would do to upgrade non-alcoholic drinking options without taking the mickey.
Have a listen, this was fun!
Best bet of catching David is on LinkedIn.
Get in touch with Duff!
Podcast business enquiries: consulting@liquidsolutions.org
(PR friends: we’re only interested in having your client on if they can talk for a couple of hours about OTHER things besides their prepared speaking points or their new thing, whatever that is.
They need to be able to hang.
Oh, plus we don't edit, and we won’t supply prepared or sample questions, or listener or “reach” stats, either, and no, you can't sit in on the interview or Zoom.)
Retain Philip’s consulting firm, Liquid Solutions, specialised in on-trade engagement & education, liquor brand creation and repositioning: philip@liquidsolutions.org
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